Where to invest the next dollar?
Marketers are not always sure which advertising platforms are working and which ones are not...
We are revolutionizing Marketing Mix Modeling with AI.
New to or expert in MMM? We have what you need to succeed.
New to MMM: Learn and Grow with Us

Whether you’re a business owner seeking to understand your marketing efforts or a newcomer stepping into the marketing field, grasping the concept of Marketing Mix Modeling is a game-changer.

MMM addresses some key questions:

  • Are we making the best use of our marketing budget?
  • Do our different channel investments have an effect on improving our ROI?

MMM allows marketers to optimize their marketing budget by identifying which channels are driving the most return on investment (ROI).

Measure the influence of each channel

Budget allocation

Increase your ROAS

Boost the effectiveness of your media spend in driving sales

In today’s complex marketing landscape, with diverse channels ranging from social media to email marketing, TV ads, radio ads, newsletters campaigns, to search engine optimization, the power of MMM lies in its ability to sift through these several factors and determine their relative impact. By doing so, it helps optimize your marketing budget by identifying which channels are driving the most return.

At NextBrain, we’re simplifying MMM. Powered by advanced AI algorithms, our web-app presents a quick, efficient way to analyze your marketing mix, providing insights that can make your strategy more effective.


Accurately evaluate the performance of different scenarios

Advanced data preprocessing with cutting-edge generative AI techniques

A user-friendly and customizable interface
MMM Expert: Boost your estrategy

Ready to explore how NextBrain, our advanced AutoML tool, can help you optimize your marketing investments through data-driven decision-making in Marketing Mix Modeling (MMM)?

Advanced math functions

Advanced algorithms

Synthetic data

NextBrain provides a comprehensive suite of math functions tailored for MMM. Our platform enables experts to apply regression analysis, time series modeling, optimization algorithms, and other mathematical functions to dissect the complexities of MMM and derive actionable insights.

NextBrain harnesses advanced algorithms to extract valuable insights from complex MMM datasets. Our platform employs sophisticated machine learning algorithms, such as deep learning, ensemble methods, and predictive modeling techniques, which enable the identification of hidden patterns, non-linear relationships, and interactions among multiple marketing variables.

Don’t have enough data to train and predict? Don’t worry, thanks to synthetic data, which is artificially generated data that mimics the characteristics of real data, we can expand the scope of analysis beyond the limitations of existing datasets.

Ready to take the first step towards better marketing decisions?

Start your journey with NextBrain today

Contact Us >>

Schedule a Demo

Activate it in the MARKETPLACE section of our application.

Contact us for more information and prices

Contact Us >>

Our Partners

We are on a mission to make NextBrain a space where humans work together with the most advanced algorithms to deliver superior game changing insight from data.

With the vast world of data that a business creates, it is time consuming and ultimately inferior for a data analyst to manually collate, clean, analyze and model this data for insight.

NextBrain makes this task quick, easy and highly accurate, using the lastest algorithms for classification, regresion and forecasting. No-code Machine Learning


Softpoint Consultores S.L.
Paseo de la Castellana, n.º 210
planta 5, puerta 8
28046 Madrid, Spain


Phone number: spain flag +34 91 991 95 65


Monday—Thursday: 8:00AM–5:30PM
Friday: 8:00AM–2:00PM


Live chat support
Contact our Sales Team